What is a corporate startup?

In Ekipa’s perspective, a corporate startup is a team inside a larger enterprises, working together to pursue innovation (an improvement to an existing process, a new product, a new service). The team is fully dedicated to that innovation and has the autonomy to execute as they see fit, with clear boundaries and accountability defined. They have the freedom to spend the money invested in their startup, but they must show progress (learning, users, money). 

So a corporate startup is not an enterprise operating as a startup. Rather, it is a structure for innovation. It is a way to spark strong ideas for improvements and future products. The startup is the mechanism through which the innovation is executed. This mechanism is based on the way startups (outside) operate. By looking at startups, enterprises can adopt (elements of) the way a startup gets funded, educated and supported.

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